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Force.com Sites Unleashed !


In today's keynote and as reported recently, salesforce.com released the capability to create and run web based apps available to those outside of your company. There were a ton of cool demonstrations shown today and we built many of them. We'll...
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Itís the Holiday Season, Time to Get Social


2008 has been a big year for B2B Marketers. The idea of using social media as part of our lead generation programs has become a reality. Whether it be blogging, Twitter, LinkedIn or Facebook B2B Marketers are taking on new challenges and...
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Cleaning Up Your Marketing Database


Iíve been talking to a lot of people these days about database hygiene. Many have asked for best practices amounting to a ďget well, stay wellĒ healthy data routine. We do have a great white paper on this subject, Is Dirty Data Sabotaging Your...
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Sales & Marketing People - tell us about your CRM!


I’m writing to ask you about the CRM tools that you use, so that we can make an informed decision and share some knowledge with the community. As I’m also doing some due diligence for Adaptive Path, I can also share some of what...
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Process Maps Get a Makeover


We decided to revamp the popular Sales and Marketing Process Map with all-new Google AdWords goodness.† We've also added some expanded graphics that describe how organizations are effectively using Google AdWords as a lead generation vehicle....
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Putting Your Design Where Your Money Is


For the past several years, Iíve been walking around with a wallet that is actually the insert for a larger one. At first this was because wallets just seemed bigger than they should be, But over the years I realized that Iíve never found a wallet...
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