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Marketing Automation

Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.

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Microsoft SaaS leaves partners feeling deskless


I've made it a point to write a lot about my excitement over the intersection of SaaS and the channel on this blog. At Intacct our channel business is currently growing at around 400% per year, partly because there is a huge amount of demand for...

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Salesforce.com Silicon Valley City Tour


I had a chance to participate on a panel at the salesforce.com city tour in Santa Clara last week. I would say there were roughly 500 people in the audience, and it was fun for me to present as a salesforce customer. I was on the panel with Doug...

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