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Marketing Automation

Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.

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SaaS is bad...


I've written quite a bit here about the dangers of adopting single vendor suites in terms of vendor lock in, and about how SaaS applications present a compelling value proposition for businesses as well as a disruptive threat to the existing...

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GSA contest results are in


Back in February we announced a contest to discover how "findable" the Google Search Appliance (GSA)is in offices across the U.S. The GSA gives businesses of all shapes and sizes the power of universal search. In order to discover exactly how the...

Read more about GSA contest results are in...